Loro Piana shoes are designed to evolve over time, developing their unique character. Extra care will prolong their life. To clean the genuine leather upper, brush along the nap with a soft bristle shoe brush. Keep away from heat and moisture. Wipe the soles clean with a damp, light-colored cloth. Avoid using soap or chemical cleaning products on any part of your shoes. Do not machine wash.To maintain the shape, use a shoehorn and alternate shoes daily. To store, insert shoe trees or stuff them with paper and place in separate cotton pouches.Exposure to the elements will alter the upper and sole, this is normal and what makes your shoes distinctive.