This product should be handled with care. To maintain the shape, use a shoehorn and alternate shoes daily. Exposure to the elements will alter the upper and sole, however this is normal and what makes your Loro Piana shoes distinctive. To clean the genuine leather upper, brush along the nap with a soft bristle shoe brush. Keep away from heat and moisture. Wipe the soles clean with a damp light-colored cloth. Avoid using soap or chemical cleaning products on any part of your shoes. Do not machine wash. To store, insert shoe trees or stuff with paper and place in separate cotton pouches.