PRIVACY NOTICE 

(updated in July 2023)

 

1. Who is the Data Controller? 

 

Loro Piana S.p.A. with registered offices in Corso Rolandi 10, Quarona (VC) – 13017, Italy, in its quality as data controller ("Loro Piana") which can be contacted at the following email address privacy@loropiana.com, informs you, according to the EU Regulation No. 679/2016 on the processing of personal data ("GDPR") that it processes the personal data provided by you ("Data") when you purchase or enjoy Loro Piana’s products or services, you contact Loro Piana or register and create a personal account on the website www.loropiana.com (“Loro Piana Website”) with the modalities set out in this privacy information notice (the “Privacy Notice”). 

 

When you visit and purchase a product at Loro Piana’s physical stores, your Data may also be processed by the Loro Piana’s local entity that operates the relevant store and manages the sales in order to provide you with products and services you request instore, acting as independent data controller. For further information on the countries where Loro Piana has its stores and the relevant Loro Piana’s legal entity that manages each store, please visit the Loro Piana Website or contact Loro Piana as per the modalities indicated in Section 9 of this Privacy Notice. You can also consult the privacy information notice of the Loro Piana’s local legal entity managing your preferred Loro Piana’s store that is available instore.  

 

2. What Data are processed?

 

Loro Piana collects and processes the following Data: 

• your identifying Data, such as the name and surname, the date of birth, the identity card, the number of family members and any images shared with Loro Piana;
• your contact information, including the postal and/or shipping address, telephone number, and e-mail;
• the details of your purchases and the services used by you, including the spending volume and items purchased, as well as your status as a customer;
• the information relating to payments done for online and instore purchases;
• the activities performed on Loro Piana Website or the Loro Piana Web Application that is available at https://productinfo.loropiana.com (“Loro Piana Web Application”), including the details of your personal account and wallet if you intend to redeem any Non-Fungible Tokens (“NFTs”) that may be associated with certain products you purchase. In particular, Loro Piana uses some cookies and other tracking technologies to automatically collect certain information relating to the way in which you use the Loro Piana Website such as the IP address or the URL origin. For further information on the cookies and tracking systems that Loro Piana uses on its Website, please consult the Loro Piana’s Cookie Policy; and
• any other information that you provide in relation to a request of assistance or that can be necessary to benefit from Loro Piana’s services in order to allow Loro Piana to better meet your needs.

 

If you provide us any personal data relating to a third-party (for example, your family members or any person to whom you would like to make a Loro Piana’s gift), please be sure that they agree on any processing of their personal data by Loro Piana. In any case, you should communicate to such third-party individuals that you provided their personal data to Loro Piana, also informing them on the purposes and modalities of the processing as well as on their privacy rights by providing them with a copy of this Privacy Notice.     

 

3. How and when Data are collected and processed?

 

Loro Piana collects your Data when you visit one of Loro Piana’s stores, browse the Loro Piana Website, including by registering and accessing Loro Piana’s services through your personal account, make your purchases both online and instore, use Loro Piana Web Application to trace the production chain of a Loro Piana item you have purchased, claim or transfer its ownership, and redeem any NFT associated with that item.

 

Data is processed in paper and electronic form in line with technical and organizational security measures defined by applicable laws.

 

4. Why Data are processed?

Loro Piana processes Data collected from you for the following purposes:

 

• Contractual Purposes and, in particular (i) to manage the sale of its products and provide sale and after-sale services (including, for example, fraud prevention, returns, guarantee and customer support); (ii) in relation to Loro Piana’s online activities, to maintain your personal account and offer the services  you request through the Loro Piana Website, including the clienteling (that allows you to receive a personalized service from your trusted Loro Piana Advisor when you have applied for it), virtual showroom and e-concierge if requested, as well as the Loro Piana’s newsletter service, if you have subscribed to it; (iii) to allow you to use the Loro Piana Web Application, including the possibility to consult the production chain of some of your purchased products, claim or transfer their ownership, as well as redeem – and subsequently sell to third-parties – any NFT eventually associated to these products, and (iv) to provide feedbacks to your information requests that you can submit either in person at Loro Piana’s stores, via e-mail or telephone through our Customer Service, or online through the chat that is available on Loro Piana Website. 

 

• Law Purpose, including to comply with legal and regulatory obligations to which Loro Piana may be subject and to conduct any “Know Your Customer” activity.  

 

• Marketing Purposes, thus, with your prior consent, to send marketing communications on Loro Piana’s exclusive products, services and activities through electronic means (including, for  example, email, SMS, MMS, mobile, social network and instant messages) or paper means (including, for instance, traditional mail) to promote  its trademarks, services and/or products, as well as to conduct market analysis and statistics, except for communications relating to Loro Piana’s newsletter as referred to in letter (ii) above for which you need to subscribe.

 

• Profiling Purposes and therefore, with your prior consent, to analyse your habits, interests and preferences in order to offer personalised services and send targeted marketing communications on the basis of your needs. In this context, your Data may also be communicated to other companies of the LVMH group (to which Loro Piana belongs) in order to provide you with a unique shopping experience that takes into account your needs and the preferences expressed by you in all LVMH maisons where you are a customer. Similarly, if you agreed to such sharing of your Data among the LVMH group, Loro Piana may receive information relating to you and provided to other LVMH maisons and use it to personalize its services for you.

 

• Marketing Related Legitimate Interest Purposes, to use your Data related to spending volume, product category, store of purchasing, date of birth, status and number of family members on the basis of Loro Piana's legitimate interest to provide a service in line with your needs and send you marketing communications that may be of interest for you. In any case, such marketing communications are sent upon your consent to the Marketing Purposes only. This means that, if you do not agree to Marketing Purposes, Loro Piana does not send you any marketing communications. In addition, Data may be processed to test and enhance Loro Piana’s services in order to always offer you services with a high level of exclusivity, provided that such activities need to be carried out through personal data to ensure their reliability. The Marketing Related Legitimate Interest Purposes also include any customer satisfaction surveys that Loro Piana may send you after a purchase is done in order to allow you to evaluate your customer experience at Loro Piana. Such communications indeed help Loro Piana to understand your level of satisfaction in order to identify any issue and improve the services provided, if needed, also maintaining the highest standards of customer experience. In any case, please note that this processing is not intrusive since it takes into consideration only few categories of segmentation, it enhances your experience with Loro Piana and it is always adequately balanced with your legitimate interests in order to protect your rights.

 

• Business Legitimate Interest Purposes and, in particular, (i) to exercise or defend legal claims in court proceedings or in an administrative or out-of-court procedures relating to the rights of Loro Piana, its group companies and/or their representatives, shareholders, officers and directors; (ii) to enable the technical management of the Loro Piana Website and Web Application, their operational functions, including solving any technical problems, to perform tests, updates and upgrades that cannot be performed through non-personal data, as well as to prevent or identify fraudulent activities or misuses of the Loro Piana Website or Web Application, or against the LVMH group and/or the other users of the Loro Piana Website or Web Application; (iii) to complete a potential merger, sale of assets, transfer of all or a material part of Loro Piana’s business, or financing transaction by disclosing and transferring the Data to the third party or parties involved as part of the transaction; (iv) to anonymize the Data in order to perform statistical analysis. 

 

5. Which is the legal basis to process your Data? 

 

Processing of Data for Contractual Purposes is mandatory since it is necessary to purchase products, register and create a personal account on the Loro Piana Website and Web Application, as well as use the functionalities available on the Loro Piana Website and Web Application and specific services offered by Loro Piana (including but not limited to, the clienteling, virtual showroom and e-concierge services, the subscription to Loro Piana newsletter, the online chat, etc.). 

 

Processing of Data for Law Purposes is mandatory since it is required by the applicable laws. If you do not provide your Data, it would not be possible for Loro Piana to provide the products or services that you request. 

 

Processing of Data for Marketing and Profiling Purposes is not mandatory and subject to your prior consent which, in any case, may be withdrawn at any time. 

 

Processing of Data for Marketing Related Legitimate Interest and Business Legitimate Interest Purposes is functional to the pursuit of a legitimate interest of Loro Piana, properly balanced with your interests and, considering the limitation to this processing as explained in paragraph 4 above. This processing is not mandatory and you can object to it at any time as indicated below. In such case no data processing will be carried out by Loro Piana for the Marketing Related Legitimate Interest and Business Legitimate Interest Purposes, except in case where Loro Piana demonstrates the existence of legitimate compelling reasons or it needs to exercise a Loro Piana’s right.

 

6. How long is Data retained?

 

Your Data are processed for no longer that is necessary to fulfil the above mentioned purposes and, particularly, 

 

• For the Contractual and Business Legitimate Interest Purposes, Data are retained for the duration of the contract and/or of the service requested (in case of an account created on the Loro Piana Website or the Loro Piana Web Application, or in relation to services provided by Loro Piana), as well as for the following next 10 years. In any case, as for the newsletter service as referred to in letter (ii) of paragraph 4 above, your Data will be processed until you unsubscribe from the service and/or you exercise your right to oppose to such communications by clicking on the link available in the end notes of each communication received.

 

• For the Law Purposes, your Data are stored in accordance with the specific limitation periods defined by law. 

 

• For Marketing and Profiling Purposes, your Data are stored for a period of 7 years from the last purchase done and/or from the last contact with you (e.g. participation to an event, access to a specific service and opening of a newsletter).

 

• For Marketing Related Legitimate Interest Purposes, Data are retained for a period of 7 years from the last purchase done too, notwithstanding your right to object to the processing at any time. 

 

Upon expiry of the above mentioned retention periods, your Data will be automatically deleted, aggregated or made anonymous in a permanent and non-reversible way.

 

7. Can Data be communicated or transferred abroad?

 

Loro Piana may communicate your Data that are strictly necessary to fulfil each purpose of the processing as explained in paragraph 4 above, to the following categories of subjects: (i) employees in charge of the processing (such as the personnel of the CRM, IT, Retail offices); (ii) consultants and professional and technical service providers (such as IT service providers, postal offices and couriers, legal consultants, etc.); (iii) companies belonging to the LVMH group of companies, including other LVMH maisons, companies controlled by Loro Piana and operating Loro Piana’s local stores, Loro Piana's companies in joint venture arrangements and Loro Piana's franchisees; (iv) public entities, banks, third parties involved in corporate transactions and extraordinary operations and legitimate recipients. 

 

These subjects may also be located in countries outside the Economic European Area (EEA) as indicated on the Loro Piana Website. In particular, Data may be transferred to countries where the Loro Piana group has a business (e.g., a store). For information on the countries where the Loro Piana group has a business, please refer to Loro Piana Website or contact Loro Piana as per the modalities indicated in paragraph 9 below. In any case, any transfer of Data outside the EEA will be carried out in compliance with articles 45 and 46 of the GDPR, as well as any other measures required by the applicable data protection laws.

 

You have the right to receive information on the place where your Data are kept, as well as on the measures adopted for the transfer, by asking directly to Loro Piana, through the contact details provided in paragraph 9 of this Privacy Notice. 

 

In any case, your Data are not divulgated. 

 

8. Which are you rights as data subject?

 

You may always enforce your privacy rights, for example you may access your Data, verify your Data content, origin, accuracy, ask for your Data to be integrated, updated, amended, deleted, or blocked for breach of law, as well as object to the processing of your Data for legitimate purposes. In addition to the rights above, you may ask for a restriction of the processing, your Data portability and lodge a claim before the competent Data Protection Authority, if the premises subsist.

 

You can exercise your privacy rights at any time as follows: 

• By contacting Loro Piana through the modalities indicated in paragraph 9 below;
• If you created a personal account on the Loro Piana Website, by changing your privacy preferences and setting in the dedicated section of your personal account; or
• By submitting a request to the Loro Piana’s store where you provided the Data or to your trusted Loro Piana Advisor. 

 

9. How to contact Loro Piana?

 

If you have doubts, questions or complaints with regard to the collection and processing of your Data, or your wish to exercise one of your privacy rights above, please contact Loro Piana by sending an e-mail to the following address privacy@loropiana.com. 

 

The Data Protection Officer (DPO) designated by Loro Piana is available at the following address privacy@loropiana.com.

 

10. Change, Update and Contacts

 

This Privacy Notice will be effective from the date of update indicated in the heading. Loro Piana might change and/or integrate this Privacy Notice, also as a consequence of further law modifications and/or integration. Updates and modifications will be notified in advance, and you will be able to consult the constantly updated Privacy Notice on the Loro Piana Website.

COOKIE POLICY

The website www.loropiana.com (hereinafter, the "Site") is managed by Loro Piana S.p.A., with registered office in Quarona (VC), Corso Rolandi No. 10 (hereinafter, "Loro Piana" or the "Data Controller"), which can be contacted at the following e-mail address privacy@loropiana.com.

The user may also contact Loro Piana’s designated data protection officer at privacy@loropiana.com.

Loro Piana, as Data Controller, hereby provides information regarding the use of cookies on the Site, their purposes thereof, the user’s rights and the option available to manage cookies.

This Cookie Policy may be subject to changes, also as a consequence of possible regulatory amendments and/or integrations. In any case, changes will be notified in advance and the user can always consult the text of this Cookie Policy constantly updated on the Site, as well as view any relevant information in the Privacy Information Notice available in the Privacy section of the Site.

 

WHAT ARE COOKIES?

Cookies are small text strings that the Site sends to the user's terminal (e.g. computer, smartphone, tablet), where they are stored and then sent back to the same Site the next time the same user visits it.

 

WHAT ARE COOKIES USED FOR?

The use of cookies offers several advantages when providing information society services, including: (i) facilitating the user's browsing on the Site and access to the multiple services offered; (ii) avoiding the need for the user to set up the general characteristics each time he/she accesses the Site; (iii) promoting the improvement of the services provided through the Site, as a result of the corresponding analysis of the information obtained through the cookies installed; (iv) fostering personalized commercial initiatives based on the choices made by the user.

 

WHICH CATEGORIES OF COOKIES ARE USED ON THIS SITE?

The cookies used on this Site may be distinguished by the following criteria:

a) based on who manages cookies:

• first party cookies: these are cookies installed directly by the Data Controller (or processors acting on its behalf) through the Site. The Data Controller processes the data collected from the first party cookies for its own purposes, regardless of whether it programmed the cookie itself or has implemented the cookie of another legal entity (see the list of processors which cookies are used on the Site here);
• third party cookies: these are cookies installed through the Site by third parties other than Loro Piana and processed by such third-parties for purposes they solely determine. In particular, such cookies are controlled in their entirety by the relevant third party as set out in their respective privacy and cookie policies. Third parties use the cookies to track user behavior on the Site and across other third-party websites (especially for user-specific advertising). For the full list of third-party partners that use third-party cookies on the Site, and more information on the purpose of such cookies and settings to accept or refuse such cookies, please refer to their privacy policy by clicking here;

b) based on the time they remain enabled:

• session cookies: these cookies store the necessary information during the browsing session and are deleted immediately after the session expires, i.e. when the browser is closed;
• persistent cookies: these cookies are stored on the user's hard disk and the Site reads them each time the user visits the Site. A persistent cookie has a specific expiry date, after which it will stop working;

c) based on the purpose:

• technical cookies: these cookies are necessary to allow the user to browse the Site and to benefit from its functionalities. If strictly necessary for the use of the Site, these cookies do not require the user’s prior consent and cannot be switched off. In this case, technical cookies are also named “strictly necessary cookies”. Instead, where technical cookies enable certain functionalities and services, enhancing the Site, they are called “functional cookies”. In any case, without these cookies some services or functions could not be provided and the browsing of the Site would not be easy and functional;
• analytics cookies: these cookies are used to obtain statistical information, in an aggregate manner or not, on the number of users accessing the Site and about how the Site is used. For this reason, analytics are also known as “performance cookies” since they assess the overall performance and liking of the Site by users. Where required by the applicable laws, if the user does not consent to these types of cookies, the Data Controller will not be able to improve the Site based on information from the user’s visit;
• profiling or targeting cookies: these cookies are used to trace the user’s profile in order to display advertisements on the Site target on the basis of the user’s interests, tastes and consumption habits. If the user does not consent to these types of cookies, he/she will experience less targeted advertising (but not less advertising overall).

The Site uses technical – both strictly necessary and functional – cookies as well as analytics or performance cookies and profiling or targeting cookies.

 

HOW TO MANAGE COOKIES?

Except for strictly necessary cookies which are needed for the functioning of the Site, Loro Piana will only use cookies with the user’s prior consent. In principle, it is possible to use the Site without cookies, but it may alter the functioning or availability of the Site. If the user wishes to make use of the full Site features, he/she should accept cookies that enable to use certain features or make it more convenient for the user to do so. The user can exercise his/her choice per cookie purpose as provided below.

In particular, pursuant to the applicable data protection laws, the installation of functional (i.e., technical cookies other than strictly necessary, as explained above), analytics and third-party profiling cookies requires the user’s prior consent. For this reason, when the user accesses the Site, a banner is displayed, informing him/her that (i) analytics and/or third-party profiling cookies are used on the Site and that (ii) by clicking on the cookie acceptance button, he/she consents to their use. Otherwise, the user can decide which cookies to install on the Site by clicking on the appropriate cookie management section and selecting his/her preferences. If the user consents to the installation of cookies, Loro Piana will track his/her consent by means of a technical cookie. Thus, the cookie banner will not be shown to the user in case of subsequent visits to the Site.

The user can object to the use of cookies at any time with effect for the future by using the “Cookie Policy” link available from the footer of the Site pages, without compromising the ability to visit the Site and enjoy its contents.

Please note that the user can also exercise his/her rights regarding the personal data that are collected by way of cookies, as described in the Site Privacy Information Notice or in the Loro Piana’s partners privacy notices, as provided in the tables below.

In addition to giving the specific consent to the use of (certain or all cookies, other than strictly necessary cookies) upon first access to the Site or when the Data Controller introduces new cookies on our Site, by modifying the settings of the browser used, the user can also decide to generally subject the installation of any type of cookie to his/her acceptance or to generally prevent it. Each browser’s setup is different and it is described in the "Help" menu of the browser itself. In order to understand how to set the cookies, the user can consult the instructions provided by the providers of the most popular browsers, which are available at the following links:

• Google Chrome
• Mozilla Firefox
• Internet Explorer
• Opera
• Safari

Where the user utilizes a different browser, Loro Piana recommends to check the manual of the specific browser used in order to understand how to configure the cookie management.

Furthermore, with specific reference to third party cookies, users are free to block the installation of all or some of these cookies or to withdraw their consent at any time, without compromising their ability to visit the Site and enjoy its contents. In order to proceed with the deactivation or to find out how to do it, please also read carefully the third-party cookie information notices following the links in the table above. The user can also manage his/her preferences on third party cookies by visiting the website Your Online Choices or All About Computer Cookies and following the instructions provided there.

 

WHICH COOKIES DOES THE SITE USE?

Technical Cookies

Technical cookies are those that the Data Controller uses for the sole purpose of allowing the user to visit the Site and enjoy it. They can be further divided into:

• browser cookies: these cookies guarantee the common browsing and use of the Site, allowing, for instance, to book an appointment or to authenticate for accessing reserved areas. Therefore, they are strictly necessary for the browsing and use of the Site and, thus, do not require the user's consent. These are generally session cookies, which are automatically deleted when closing the browser;
• functionality cookies: these cookies allow the user to browse the Site according to a set of selected criteria (for instance, the language or country of origin) in order to improve the service provided on the Site. Therefore, without the user's consent, some of the services and functionalities provided on the Site may not function properly. These are persistent cookies, which remain on the computer in use even after the browser is closed, until the expiry date provided for each cookie (typically from two months to two years) or the user deletes them.

Other than as per the general browser settings (as explained above), The User can generally deactivate first party technical cookies that are strictly necessary (i.e. not requiring the user's consent) by clicking on the relevant links listed above or, in case of third party cookies, by accessing the respective privacy information notices and, where relevant, consent forms. However, by deleting or blocking these cookies, the Site (or its functionalities) may not work properly or efficiently.

Analytics or Performance Cookie

Analytics cookies are used on the Site to collect statistical information, in an aggregate or individual manner, on the number of users accessing the Site and about how they visit the Site. Without the user's consent, Loro Piana will not be able to improve the Site based on information from the user's visit.

 

Profiling or Targeting Cookies

Profiling cookies are used to create a profile of the user, based on his/her preferences and interests when surfing the net, in order to offer targeted advertisements. In this way, the advertisements shown on the Site can be more interesting for the user.

Targeting cookies are installed by third parties who act as independent data controllers or possibly also as joint controller together with Loro Piana (third party cookies). Please find below the list of the third-party profiling cookies currently used on the Site, together with the link to the privacy information pages created by their product developers.

The Site also provides for "social media cookies" or "social buttons", i.e. plug-ins for interaction with social networks, which allow users to share their information and contents with social networks and social network operators/managers, to identify users and to store information relating to the use of the Site in their profiles. We have ensured that such interaction with social networks only happens if the user has specifically requested that Users can consult the information on the data management carried out by the relevant social network at the following links:

• Instagram
• Facebook
• LinkedIn
• WeChat
• Weibo Link

 

ARE DATA TRANSFERRED ABROAD?

The data processing carried out in the context of this Cookies Policy may entail to transfer to third countries outside the European Economic Area which do not benefit from a decision of adequacy by the European Commission and do not offer the same level of data protection as in the European Union, including [insert]. In such case, Loro Piana has implemented appropriate safeguards, including the stipulation of standard contractual clauses approved by the European Commission and/or additional contractual measures to ensure the protection of the personal data transferred. Such safeguards are available by reading the Privacy Information Notice or reaching out to Loro Piana at the contact details below.

With specific reference to the information collected by means of the third-party cookies used in the Site, instead, such third-party cookies may entail the transfer of the user’s personal data by the corresponding third parties (as identified above in this Cookie Policy) to countries outside the European Economic Area. These international transfers of data (if any) are controlled in its entirety by the relevant third party as set out in their respective privacy and cookie policies available at the links provided above.

 

HOW TO CONTACT LORO PIANA?

For further information, including on privacy rights and how to exercise them, please read the Privacy Information Notice available on the Site or contact Loro Piana at the following e-mail address privacy@loropiana.com.

 

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