Loro Piana Workshop of Wonders at Harrods

The Brompton Road Façade

Wrapped in time-honoured custom, a beautifully lit holiday tree immediately conjures images of fairytale magic. Now Workshop of Wonders spreads the festive glow across Harrods’ iconic and majestic façade on Brompton Road, decked out to mesmerizing effect. Here, the traditional holiday symbol is reimagined through the Loro Piana lens to narrate the story of a fibre. As light as a cloud, this precious and rare fibre is transported on a conveyor belt before magically transforming into cloth through an incredible mechanism, ultimately creating a 17-meter tree decorated with swathes of fabric and exclusive ornaments.

Only at Harrods, 87–135 Brompton Road Knightsbridge London SW1X 7XL. Open from the 7th of November 2024 to the 2nd of January 2025.

The Windows

With its full takeover, Workshop of Wonders brings pure joy and excitement from Brompton Road and around all 36 windows, narrating incredible stories of uniqueness in the locations and communities of Loro Piana’s Masters of Fibres. From Mongolia to Australia and beyond, with one ultimate destination – Italy. Here, the world’s finest fibres and raw materials are masterfully transformed into exquisite objects of desire and exclusive presents for the holiday season. To give or unwrap. Permeated by a refined 1920s feel, evocative of the Maison’s origins, the installations come to life with elaborate moving sets that combine the idea of a marionette theatre with its exposed behind-the-scenes mechanisms and the hand-made woodsy charm typical of artisanal workshops.

Magic Delights: Exclusive Creations

At Harrods, Loro Piana’s magical wonderland brings a festive gust of novelty with limited-edition collections, dedicated items, and holiday exclusives filled with wish-list desirability. An assortment of Ready-to-Wear, bags, accessories, interior pieces, children’s wear, and games perpetuate the Maison’s history, heritage, and savoir-faire. Crafted with the rarest and finest heirloom fabrics and meticulously detailed with passion and expertise, each item elevates the longstanding bond between the two established houses. An exclusive colour palette featuring cheerful red, a wave of iconic green, and the timeless elegance of winter white draws a harmonious fil rouge between the different categories. 

The Art of Good Living

Winter is when the home becomes a cosy haven and a beacon of welcoming magic during the holiday season. From sparkly decorations to delightful aromas, a festive cheer fills the air, creating lasting memories. The Loro Piana Interiors pop-up inside Harrods marks the first fully dedicated space showcasing the full range of the Maison’s Art of Good Living offering - home décor, bed and table textiles, games, holiday decorations, and plush toys for children. The array of Harrods-only special products is imbued with Loro Piana’s core values and outstanding legacy, featuring hallmark symbols such as the thistle flower, the coat of arms, the Striped motif, and the cuddly animals.

It's A Kids’ World

Two separate areas showcase Loro Piana’s refined elegance for the little ones in a soft-toned fantasy world filled with softness and cosiness. During the Harrods takeover, monogrammed embroidered patches will be available on the garments, adding an exclusive touch. The expanded offering for newborns leverages the collaboration with Inglesina. Exclusive to Harrods, the Maison’s signature Little Numbers print is reaffirmed in green and white, also adorning an exclusive three-piece gift set in a suit-case-inspired box. In the children’s area, whose offering ranges from toddlers to 12 years old, the spotlight shines on mini-me versions of the iconic Icer parka, Spagna jacket, and striped braided sweaters.